Not only could I see the styles of bikes on the homepage, but scrolling down led me to images of apps, letting me understand that these e-bikes have connectivity. While this won a Webby Award for editorial (meaning it was judged on the writing), I found the shining aspect of the site to be in the overall storytelling. As you scroll, mesmerizing images fill the screen, while you’re given digestible chunks of text that don’t overrun the visuals. Instead, the two work in tandem to create a general atmosphere and feeling (which, in this case, I found to be a pretty heartbreaking one).
What drew me in immediately was the focus on visual aesthetics, even though blogs tend to be focused on words. The homepage is not overloaded with information, and there’s a nice balance between the large images and small text. It gave me the impression of thoughtful curation, rather than tossing every article onto a single page to generate clicks.
I’m not surprised that it won an award for best navigation and structure given the ease of moving around the homepage. The text colors match the sidebar navigation, keeping the information organized as you move down the page. In this article, I’ve curated a list of 31 of the best website designs — according to The Webby Awards, A, and other taste-making internet awards organizations — along with bonus lists of cool and modern designs.
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